Recently commissioned print & digital copywriting.
When architect Will Alphin decided to rebrand his 25-year-old company, he needed fresh web copy to go with it. I gave the brand a voice to match its new identity. Look at pictures of his stunning architecture here.
North Carolina Museum of Art
This yearlong partnership with the North Carolina Museum of Art produced a unique look at their facilities through a "ABC" approach. I co-directed the project and wrote the copy, which won a Gold advertising award.
Raleigh Visitor's Bureau
I wrote about the chefs, business owners, and experiences that make this area unique for the City of Raleigh's Official 2016 Visitor's Guide. You can check out the entire guide to the city here.
This digital production agency wanted to provide clients with an in-depth look at their work and process, so I wrote several case studies for their website. You can read them here.
Hopscotch Music Festival
I wrote artist bios for Hopscotch Music Festival, a festival hailed as “America’s (secretly) best festival” and “the premiere experimental and underground festival in America” by The New York Times.
City of Raleigh
After the City acquired 308 acres of Dix Park, they needed signage to direct and inform visitors. I partnered with a digital strategist and designer to create "Protect Our Park," a series of wayfinding signs with an emphasis on sharp, snappy copy.