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Copywriting

Recently commissioned print & digital copywriting. 

Duke Performances

I wrote 2018 - 2019 season brochure and web copy for Duke Performances, the esteemed professional performing arts presenting organization at Duke University in Durham, North Carolina.

Big Ears Music Festival 

This music festival, founded in 2009 by Bonnaroo co-founder Ashley Capps, is praised by Rolling Stone as "arguably the classiest, most diverse festival in the country." I wrote artist bios for the 2018 and 2019 lineup.

UMD Performing Arts

I wrote 2019-2020 season copy for University of Maryland’s venue, The Clarice, one of the largest and best-equipped performing arts venues in the country.

Hopscotch Music Festival

I wrote 2018 artist bios for Hopscotch, hailed as “America’s (secretly) best festival” and “the premiere experimental and underground festival in America” by The New York Times.

North Carolina Museum of Art

This yearlong partnership with the North Carolina Museum of Art  produced a unique look at their facilities through a "ABC" approach. I co-directed the project and wrote the copy, which won a Gold advertising award.

Boro Realty 

New real estate firm Boro Realty required approachable, friendly web copy that matched their youthful, local aesthetic. I created web and print copy for the company’s 2019 website launch.

Raleigh Tourism Bureau

I wrote about the chefs, business owners, and experiences that make this area unique for the City of Raleigh's Official Visitor's Guide. You can check out the entire guide to the city here. 

REdesign.build

When architect Will Alphin decided to rebrand his 25-year-old company, he needed fresh web copy to go with it. I gave the brand a voice to match its new identity. Look at pictures of his stunning architecture here.

Yesler

This Seattle-based B2B agency works with influential tech companies to market to business customers. Throughout 2018 and 2019, I’ve partnered with Yesler to create blog posts, email, and social media campaigns for clients like Microsoft, Lenovo, Mindtree, Marketo, and more.

Myriad Media

This digital production agency wanted to provide clients with an in-depth look at their work and process, so I wrote several case studies for their website.

You can read them here. 

City of Raleigh - Dix Park  

After the City acquired 308 green acres of Dix Park, they needed signage to direct and inform visitors. I partnered with a graphic designer to create "Protect Our Park," a series of wayfinding signs with an emphasis on sharp, snappy copy.  Learn more about the process behind the project—or just check out the rest of the signs—here. 

Past clients include the Atlantic Coast Conference, Toyota Prius, Peter Millar, IBM, Red Hat, and more.