Print & digital copywriting commissioned 2016-2017. Past clients include The Atlantic Coast Conference, IBM, and Red Hat.



When architect Will Alphin decided to rebrand his 25-year-old company, he needed fresh web copy to go with it. I gave the brand a voice to match its new identity. Look at pictures of his stunning architecture here.


North Carolina Museum of Art

This yearlong partnership with the NCMA resulted in a unique look at their facilities through a "ABC" approach. I co-directed the project and wrote the copy, which won first place in the Triangle Advertising Awards. 

Raleigh Visitor's Bureau 

I wrote about the chefs, business owners, and experiences that make this area unique for the City of Raleigh's Official 2016 Visitor's Guide. You can check out the entire guide to the city here. 

Myriad Media

This digital production agency wanted to provide clients with an in-depth look at their work and process, so I wrote several case studies for their website. You can read them here. 

City of Raleigh 

After the City acquired 308 acres of Dix Park, they needed signage to direct and inform visitors. I partnered with a digital strategist and designer to create "Protect Our Park," a series of wayfinding signs with an emphasis on sharp, snappy copy.  

Dix Park 

A second round of informational signs will be produced mid-2017. Learn more about the process behind the project—or just check out the rest of the signs—here.