Print & digital copywriting commissioned 2016-2017. Past clients include The Atlantic Coast Conference, IBM, and Red Hat.
When architect Will Alphin decided to rebrand his 25-year-old company, he needed fresh web copy to go with it. I gave the brand a voice to match its new identity. Look at pictures of his stunning architecture here.
North Carolina Museum of Art
This yearlong partnership with the NCMA resulted in a unique look at their facilities through a "ABC" approach. I co-directed the project and wrote the copy, which won first place in the Triangle Advertising Awards.
Raleigh Visitor's Bureau
I wrote about the chefs, business owners, and experiences that make this area unique for the City of Raleigh's Official 2016 Visitor's Guide. You can check out the entire guide to the city here.
City of Raleigh
After the City acquired 308 acres of Dix Park, they needed signage to direct and inform visitors. I partnered with a digital strategist and designer to create "Protect Our Park," a series of wayfinding signs with an emphasis on sharp, snappy copy.