Welcome to Raleigh, Y'all
A Campaign to Talk About Immigration, Deportation, & Sanctuary in Raleigh
In 2017, I turned my attention to one of the most urgent set of issues in our community and country: immigration, deportation, and sanctuary. Through my nonprofit, Come Out & Show Them, we distributed thousands of stickers and signs throughout Raleigh that say "Welcome to Raleigh, Y'all" in sixteen languages.
The signs are meant to generate awareness and allow people to express their support for a welcoming, open Raleigh (you can get one here.) The signs were designed by Baldwin&, an award-winning agency in downtown Raleigh.
Partnerships with Visit Raleigh, INDYweek, and local businesses allowed us to distribute over 3,000 signs in Raleigh and 1,500 in Durham in the first 3 months of the campaign, plus several large-scale versions in key access points around the city.
Our goal, above all, was to create a conversation about how the systems of immigration, deportation, and sanctuary work. We want to help educate our community about these concepts work and what they mean for our city.
The campaign received favorable coverage on NPR's Morning Edition, the most listened-to news radio program in the country, as well as on numerous local outlets, like the News & Observer, INDYweek, Time Warner Cable News, and WRAL.
We also hosted a Welcome to Raleigh, Y'all Launch Party. The big benefit at downtown Raleigh restaurant Babylon included a Moroccan buffet, wood-fired pizzas, cocktails from Babylon, chocolate from Escazu, beer from Big Boss, music from Made of Oak and Luxe Posh, and more.
Proceeds from the campaign were donated to the local chapter of the United States Committee for Refugees and Immigrants, Uniting NC, and Come Out & Show Them, which is responsible for this campaign.